What do we know about mobile Internet adopters? A cluster analysis

被引：155
作者：
Okazaki, S [1 ]
机构：
[1] Autonomous Univ Madrid, Coll Econ & Business Adm, Dept Finance & Mkt Res, E-28049 Madrid, Spain
来源：
INFORMATION & MANAGEMENT | 2006年 / 43卷 / 02期
关键词：
mobile; diffusion; innovation; Internet; i-Mode; Japan; uses and gratifications;
D O I：
10.1016/j.im.2005.05.001
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Despite the increasing importance of wireless Internet use via Web-enabled mobile telephony, the relationship between consumers' attitude and their demographic characteristics have been only cursorily examined. The objective of our study was to fill this gap, by applying a two-step cluster analysis in profiling mobile Internet adopters in Japan. The findings suggest that four clusters exist; they exhibit distinct profile patterns. Paradoxical results were found within one, affluent single youth, which was further divided into two clusters: freelance, highly educated professionals had the most negative perception of mobile Internet adoption, whereas clerical office workers had the most positive perception. Married housewives and company executives also exhibited a positive attitude toward mobile Internet usage. (c) 2005 Elsevier B.V. All rights reserved.
引用
收藏
页码：127 / 141
页数：15
相关论文
共 29 条
  • [1] [Anonymous], 2003, Communications of the ACM, DOI [10.1145/948383.948384, DOI 10.1145/948383.948384]
  • [2] Baldi S., 2002, Electronic Markets, V12, P6, DOI 10.1080/101967802753433218
  • [3] The mobile commerce value chain: analysis and future developments
    Barnes, SJ
    [J]. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2002, 22 (02) : 91 - 108
  • [4] Barwise P., 2002, J INTERACT MARK, V16, P14
  • [5] A latent class segmentation analysis of e-shoppers
    Bhatnagar, A
    Ghose, S
    [J]. JOURNAL OF BUSINESS RESEARCH, 2004, 57 (07) : 758 - 767
  • [6] Cell phone banking: predictors of adoption in South Africa - an exploratory study
    Brown, I
    Cajee, Z
    Davies, D
    Stroebel, S
    [J]. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2003, 23 (05) : 381 - 394
  • [7] Chen QM, 1999, J ADVERTISING RES, V39, P27
  • [8] Chiu t., 2001, Proceedings of the 7th ACM SIGKDD, P263, DOI [DOI 10.1145/502512.502549, 10.1145/502512.502549]
  • [9] FAIOLA A, 2004, JAPAN WIRELESS VISIO
  • [10] Greengrove K, 2002, INT J MARKET RES, V44, P405
123