Understanding e-Government portal use in rural India: role of demographic and personality characteristics

被引：172

作者：

Venkatesh, Viswanath ^{[1
]}

Sykes, Tracy Ann ^{[1
]}

Venkatraman, Srinivasan ^{[2
]}

机构：

[1] Univ Arkansas, Fayetteville, AR 72701 USA

[2] Coastal Carolina Univ, Myrtle Beach, SC USA

来源：

INFORMATION SYSTEMS JOURNAL | 2014年 / 24卷 / 03期

关键词：

personality; digital divide; e-Government; technology use; demographics; TECHNOLOGY ACCEPTANCE; INFORMATION-TECHNOLOGY; 5-FACTOR MODEL; INTRINSIC MOTIVATION; DEVELOPING-COUNTRIES; DIGITAL INEQUALITY; COMPUTER ANXIETY; AGE-DIFFERENCES; ADOPTION; SYSTEMS;

D O I：

10.1111/isj.12008

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

Electronic government (e-Government) is one of the most important ways to bridge the digital divide in developing countries. We develop a model of e-Government portal use. We use various individual characteristics, namely demographics and personality, as predictors of e-Government portal use. Specifically, our predictors were (1) gender, age, income and education; (2) the Big Five personality characteristics, i.e. extraversion, neuroticism, conscientiousness, agreeableness and openness to experience; and (3) personal innovativeness with information technology. We conducted a field study in a village in India. We collected data from over 300 heads of household. We found support for our model, with most variables being significant and explaining 40% of the variance in e-Government portal use.

引用

页码：249 / 269

页数：21

共 108 条

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