ANALYSIS OF FACTORS AFFECTING THE DECISION TO PURCHASE HOLIDAY PACKAGES BY TOURISTS THROUGH TRAVEL AGENCIES

被引：0
|
作者：
Marin-Pantelescu Andreea
Maniu Laura
机构：
来源：
ANNALS OF DAAAM FOR 2008 & PROCEEDINGS OF THE 19TH INTERNATIONAL DAAAM SYMPOSIUM: INTELLIGENT MANUFACTURING & AUTOMATION: FOCUS ON NEXT GENERATION OF INTELLIGENT SYSTEMS AND SOLUTIONS | 2008年
关键词：
travel; agencies; decision; marketing; research;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The decision to purchase a product four by a customer is bayed on a number of factors, such us the price of the tourist product, the confidence provided by the agency, promotional offers, product quality, facilities and gratuities offered by the agency, the recommendations received from relatives and friends. Given these considerations, the paper aims towards the achievement of direct marketing research at travel agencies, to assess factors that influence the decision to purchase package tours. It aims to identify, measure and the ranking according to their importance. Finally, it will present concrete solutions to increase the number of tour packages purchase by tourists through travel agencies.
引用
收藏
页码：791 / 792
页数：2
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