ANALYSIS OF FACTORS AFFECTING THE DECISION TO PURCHASE HOLIDAY PACKAGES BY TOURISTS THROUGH TRAVEL AGENCIES

被引：0
|
作者：
Marin-Pantelescu Andreea
Maniu Laura
机构：
来源：
ANNALS OF DAAAM FOR 2008 & PROCEEDINGS OF THE 19TH INTERNATIONAL DAAAM SYMPOSIUM: INTELLIGENT MANUFACTURING & AUTOMATION: FOCUS ON NEXT GENERATION OF INTELLIGENT SYSTEMS AND SOLUTIONS | 2008年
关键词：
travel; agencies; decision; marketing; research;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The decision to purchase a product four by a customer is bayed on a number of factors, such us the price of the tourist product, the confidence provided by the agency, promotional offers, product quality, facilities and gratuities offered by the agency, the recommendations received from relatives and friends. Given these considerations, the paper aims towards the achievement of direct marketing research at travel agencies, to assess factors that influence the decision to purchase package tours. It aims to identify, measure and the ranking according to their importance. Finally, it will present concrete solutions to increase the number of tour packages purchase by tourists through travel agencies.
引用
收藏
页码：791 / 792
页数：2
相关论文
共 50 条
  • [21] The Influence of Packaging Towards The Purchase Decision of Travel Packages in Bale Seni Barli-Kota Baru Parahyangan
    Yunus, Micky Andrea
    PROCEEDINGS OF THE ASIA TOURISM FORUM 2016 - THE 12TH BIENNIAL CONFERENCE OF HOSPITALITY AND TOURISM INDUSTRY IN ASIA, 2016, 19 : 481 - 488
  • [22] An analysis of the territorial factors affecting milk purchase in Italy
    Tempesta, T.
    Vecchiato, D.
    FOOD QUALITY AND PREFERENCE, 2013, 27 (01) : 35 - 43
  • [23] An analysis of factors affecting tourists’ accounts of weather in South Africa
    Jennifer Fitchett
    Gijsbert Hoogendoorn
    International Journal of Biometeorology, 2018, 62 : 2161 - 2172
  • [24] An analysis of factors affecting tourists' accounts of weather in South Africa
    Fitchett, Jennifer
    Hoogendoorn, Gijsbert
    INTERNATIONAL JOURNAL OF BIOMETEOROLOGY, 2018, 62 (12) : 2161 - 2172
  • [25] Determining Factors Affecting Consumer's Decision to Purchase Organic Chicken Meat
    Kaygisiz, F.
    Bolat, B. A.
    Bulut, D.
    BRAZILIAN JOURNAL OF POULTRY SCIENCE, 2019, 21 (04)
  • [26] Factors Affecting Wives' Role Structure in Urban Family Purchase Decision Making
    Samsinar, M. S.
    Zawawi, Dahlia
    Tea, B. H.
    PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES, 2013, 21 : 189 - 199
  • [27] An empirical study of the key factors affecting consumers' purchase decision on life insurance
    Zhang, Xumei
    Zhang, Yingxiu
    Qiu, Hanguang
    Dan, Bin
    2007 INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, VOLS 1-3, 2007, : 178 - +
  • [28] RESEARCH ON SERVICE QUALITY IMPROVEMENT OF TRAVEL AGENCIES BASED ON THE ANALYSIS OF SATISFACTION DEGREE OF TOURISTS' PSYCHOLOGICAL NEEDS
    Xue, Hong
    Li, Siqing
    Xu, Xuerui
    MEDICINE, 2024, 103 (14)
  • [29] Ordering Assertive Strategies for Corporate Travel Agencies: Verbal Decision Analysis Model
    Santiago Leite, Maria Luciana
    Pinheiro, Placido Rogerio
    Simao Filho, Marum
    Souto Araujo, Maria Lianeide
    COMPUTATIONAL AND STATISTICAL METHODS IN INTELLIGENT SYSTEMS, 2019, 859 : 374 - 384
  • [30] Analysis of Different Factors Affecting the Multiple Purchase of Hanfu Clothing
    Qu, Zhe
    Hu, Chu-Yao
    Jiang, Xue-Wei
    TEXTILE BIOENGINEERING AND INFORMATICS SYMPOSIUM (TBIS) PROCEEDINGS, 2019, 2019, : 631 - 638
12345