Exploring privacy paradox in information-sensitive mobile app adoption: A cross-cultural comparison

被引:147
|
作者
Pentina, Iryna [1 ]
Zhang, Lixuan [2 ]
Bata, Hatem [3 ]
Chen, Ying [4 ]
机构
[1] Univ Toledo, Dept Mkt & Int Business, Toledo, OH 43606 USA
[2] Weber State Univ, John B Goddard Sch Business & Econ, Ogden, UT 84408 USA
[3] Webber Int Univ, Dept Mkt, Babson Pk, FL 33827 USA
[4] Zhejiang Univ Finance & Econ, Sch Business Adm, Hangzhou 310018, Zhejiang, Peoples R China
关键词
Privacy calculus; Mobile apps; Personality traits; Personal information privacy; TECHNOLOGY ACCEPTANCE; PERSONALITY-TRAITS; SELF-ESTEEM; INTERNET; MODEL; DISCLOSURE; ITEM; GRATIFICATIONS; CALCULUS; VALIDITY;
D O I
10.1016/j.chb.2016.09.005
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
This paper proposes and tests a conceptual model of private-information sensitive mobile app adoption utilizing privacy calculus approach. It also explores the role of personality in affecting perceived benefits of using mobile apps and compares the findings across two countries: the US and China. Irrespective of the cultural environment, millennial mobile app users download apps that require access to sensitive personal information in order to satisfy their informational and social (but not entertainment) needs. Perceived privacy concern does not influence adoption or future use of private-information sensitive apps. Extraversion and agreeableness are positively related to user perceptions of benefits obtained from using apps. Published by Elsevier Ltd.
引用
收藏
页码:409 / 419
页数:11
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