Dehumanization and Social Class Animality in the Stereotypes of "White Trash," "Chavs," and "Bogans"

Three studies examined whether animality is a component of low-SES stereotypes. In Study 1a-c, the content of "white trash" (USA), "chav" (UK), and "bogan" (Australia) stereotypes was found to be highly consistent, and in every culture it correlated positively with the stereotype content of apes. In Studies 2a and 2b, a within-subjects approach replicated this effect and revealed that it did not rely on derogatory labels or was reducible to ingroup favoritism or system justification concerns. In Study 3, the "bogan" stereotype was associated with ape, rat, and dog stereotypes independently of established stereotype content dimensions (warmth, competence, and morality). By implication, stereotypes of low-SES people picture them as primitive, bestial, and incompletely human.