Empowering Community Information Group Strategic Communication Plan at Communication and Informatics Office of Malang City

this article is part of a study to analyze the communication strategy recently used by the Communications and Informatics Office (Diskominfo) of Malang City in improving the growth and empowerment of the Community Information Group (KIM/Kelompok Informasi Masyarakat) in Malang City. The analysis was carried out with a 10-step approach of John Middleton's communication planning. This research is a qualitative research with case study method. The type of research is descriptive research. The data were collected through in-depth interview, literature studies, and documentation. The results show that the concept of "KIM Based on Regional Potency" was an innovation of KIM empowerment developed by considering the character, physical and non-physical potentials in each urban village in Malang. In order to empower the KIM to run optimally, institutional strengthening and coordination of all stakeholders, comprehensive communication strategy planning, formulation of Standard Operating Procedures (SOPs) and training for KIM empowerment facilitators are essential.