Towards a model of narrative in immersive journalism

Introduction: Given the increase in use of virtual reality and immersive content as a reporting format by journalists and the media, we have proposed a possible virtual reality narrative model for the production of these types of content. Method: We have opted for a mixed study, where the quantitative is made up of surveys conducted with 60 Generation Z Spaniards, at the same time as two discussion groups, with 5-6 individuals of a similar age. Likewise, a comparative analysis is considered between elements of the immersive narrative and the traditional audiovisual narrative in order to reach the desired end result. Results and conclusions: The complexity of the segmentation of audiences in the digital field is evident, despite the individuals belonging to the same social environment. The instruments of measurement allow for some basic elements for the creation of news content in multimedia formats with immersive capacity, which should be accompanied by commitment and perseverance by the media experts and journalists involved in the innovation processes.