International Competition Strategy Analysis of Shandong Cultural Industry's Soft Power

被引：0

作者：

Wang Hong ^{[1
]}

机构：

[1] Univ Jinan, Sch Econ, Jinan 250022, Peoples R China

来源：

SOFT POWER STUDY FROM CULTURE, EDUCATION AND SOCIAL SYSTEM PERSPECTIVE | 2012年

关键词：

Cultural industry; Competition advantage; Soft power; Competition strategy;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Shandong has exceptionally large potential in culture resources, which laid a solid foundation of the promotion of Shandong cultural industry soft power. Facing the increasing process of economy globalization and heated competition, this paper is following this clue: begin with promoting Shandong cultural industry soft power, analyze the cause of some obstacles, propose some international competition strategy to increase the soft power and make Shandong cultural industry succeed in the international market.

引用

页码：47 / 51

页数：5