Exploration and Analysis of Practical Teaching Mode of Marketing Major in Higher Vocational Colleges

被引：0

作者：

Gou, Yongli ^{[1
]}

机构：

[1] Ezhou Polytech, Ezhou 436000, Peoples R China

来源：

PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT AND COMPUTING TECHNOLOGY | 2015年 / 30卷

关键词：

Practical teaching; Marketing; Higher vocational colleges;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Marketing major teaching should highlight practicalness to meet demand of human resource market for applied talents. This paper analyzes the problems in practical teaching of marketing major in higher vocational colleges and combines practical conditions of higher vocational colleges to propose countermeasures of practical teaching innovation mode of marketing.

引用

页码：345 / 348

页数：4