Internal Marketing of Corporate Social Responsibility (CSR) Initiatives: CSR Portfolio Effects on Employee Perceptions of Corporate Hypocrisy, Attitudes, and Turnover

被引：2
|
作者：
Scheidler, Sabrina [1 ]
Schons, Laura Marie [1 ]
Spanjol, Jelena [2 ]
机构：
[1] Ruhr Univ Bochum, Bochum, Germany
[2] Univ Illinois, Chicago, IL USA
来源：
REDISCOVERING THE ESSENTIALITY OF MARKETING | 2016年
关键词：
D O I：
10.1007/978-3-319-29877-1_112
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：553 / 554
页数：2
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