Predicting People's Intention Towards Sharing Political Contents in Social Media: The Moderating Effect of Collective Opinion

被引：2

作者：

Hossain, Mohammad Alamgir ^{[1
]}

Chan, Caroline ^{[1
]}

Dwivedi, Yogesh ^{[2
]}

机构：

[1] RMIT Univ, Sch Business IT & Logist, Melbourne, Australia

[2] Swansea Univ, Sch Management, Swansea, W Glam, Wales

来源：

SOCIAL MEDIA: THE GOOD, THE BAD, AND THE UGLY | 2016年 / 9844卷

关键词：

Political content; Social media; Altruism; Collective opinion; Perceived truthfulness; PERCEIVED TRUTHFULNESS; ALTRUISM; PERSPECTIVES;

D O I：

10.1007/978-3-319-45234-0_58

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this study is to establish and examine a model explaining sharing of political content in social media. From individuals' perspective, this study identifies two personal (i.e., altruism and social recognition) and two content related attributes (i.e., perceived truthfulness and value) that can directly affect sharing intention of political contents in social media. Moreover, the proposed direct effects are arguably contingent upon 'collective opinion'. The empirical results support all the hypotheses except the moderating effect of collective opinion between perceived value and intention. The implications of the findings and future research directions are also discussed.

引用

页码：646 / 657

页数：12

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