The Theory and Empirical Research of Customer Marketing Based on Satisfaction

被引：0
|
作者：
Chen Jingdong [1 ]
Liu Yidan [1 ]
机构：
[1] Xian Univ Technol, Sch Econ & Management, Xian 710054, Peoples R China
来源：
PROCEEDINGS OF 2012 EXCHANGE CONFERENCE - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY | 2012年
关键词：
Product interests; Customer profits; Customer satisfaction; Classificate; Set file;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The research of customer satisfaction greatly promoted the development of customer marketing, but the existing research emphasize the results and feedback effect of customer satisfaction; ignore its core link role. This paper analyzes how classification of customer profits; determination of target customers; setting file according to the customer perception and adjusting according to customer communication, these four aspects improve customer satisfaction, and build a structural equation model to verify all aspects of the impact mechanism.
引用
收藏
页码：81 / 85
页数：5
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