Optimizing One-to-Many Negotiation Agents in E-Commerce Using Aspiration Concept

被引：0
作者：
Ebadi, Sahar [1 ]
Sulaiman, Md Nassir [1 ]
Morad, Masrah Azrifah Azmi [1 ]
机构：
[1] Univ Putra Malaysia, Dept Informat Syst, Fac Comp Sci & Informat Technol, Serdang, Malaysia
来源：
DIGITAL ENTERPRISE AND INFORMATION SYSTEMS | 2011年 / 194卷
关键词：
e-Commerce; Agent; Negotiation; Optimization; Genetic Algorithm; Aspiration; One-to-Many Negotiation; STRATEGY;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
With the growth of World Wide Web and increasing human demand on trading, e-commerce becomes an inseparable part of business. In the past decade a huge number of researches have been done in order to develop optimal negotiation agent systems in e-commerce. However, existing models are weak in supporting real world e-market conditions since most of them assume static conditions for environment and complete information about opponent agent's preferences. As a result, this work proposes an adaptive one-to-many negotiation model called Aspiration negotiation model. This model is proposed in order to assist agents to adapt to the dynamicity of opponent agent's preferences and environmental conditions. Proposed model is employed in order to optimize the negotiation outcome in terms of utility gained by agents. Experimental studies have been done to evaluate the performance of proposed model. Finally Aspiration model was able to outperform previous models in terms of seller, buyer and joint utility value.
引用
收藏
页码：703 / 713
页数：11
相关论文
共 50 条
[21]   Compositional verification of a multi-agent system for one-to-many negotiation [J].
Brazier, FMT ;
Cornelissen, F ;
Gustavsson, R ;
Jonker, CM ;
Lindeberg, O ;
Polak, B ;
Treur, J .
APPLIED INTELLIGENCE, 2004, 20 (02) :95-117
[22]   Compositional Verification of a Multi-Agent System for One-to-Many Negotiation [J].
Frances M.T. Brazier ;
Frank Cornelissen ;
Rune Gustavsson ;
Catholijn M. Jonker ;
Olle Lindeberg ;
Bianca Polak ;
Jan Treur .
Applied Intelligence, 2004, 20 :95-117
[23]   An introduction to an EC-oriented one-to-many negotiation support model [J].
Lu, Y ;
Feng, YQ ;
Jiang, Y .
PROCEEDINGS OF 2005 INTERNATIONAL CONFERENCE ON MACHINE LEARNING AND CYBERNETICS, VOLS 1-9, 2005, :351-355
[24]   Concept extraction and e-commerce applications [J].
Zhang, Yongzheng ;
Mukherjee, Rajyashree ;
Soetarman, Benny .
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2013, 12 (04) :289-296
[25]   A fuzzy logic based intelligent negotiation agent (FINA) in e-Commerce [J].
Wang, Xin ;
Shen, Xiaojun ;
Georganas, Nicolas D. .
2006 CANADIAN CONFERENCE ON ELECTRICAL AND COMPUTER ENGINEERING, VOLS 1-5, 2006, :717-+
[26]   Research on Negotiation based Bargaining Strategies in e-Commerce [J].
Jiang Jianhua ;
Zhang Guangyun ;
Hong Niansong .
PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON APPLIED SCIENCE AND ENGINEERING INNOVATION, 2015, 12 :475-480
[27]   Multi-Agent Approach for E-Commerce Negotiation [J].
Su, Pengcheng ;
Wang, Guihe ;
Yang, Jianyu ;
Wang, Wanshan .
E-ENGINEERING & DIGITAL ENTERPRISE TECHNOLOGY VII, PTS 1 AND 2, 2009, 16-19 :183-188
[28]   An internet-based negotiation server for e-commerce [J].
Su S.Y.W. ;
Huang C. ;
Hammer J. ;
Huang Y. ;
Li H. ;
Wang L. ;
Liu Y. ;
Pluempitiwiriyawej C. ;
Lee M. ;
Lam H. .
The VLDB Journal, 2001, 10 (1) :72-90
[29]   Research of E-commerce Negotiation Strategies on Genetic Algorithm [J].
Li XiaoBo .
MATERIALS SCIENCE AND INFORMATION TECHNOLOGY, PTS 1-8, 2012, 433-440 :4020-4024
[30]   Negotiation Process for Group-Buying in E-Commerce [J].
Liang, Wen-Yau ;
Huang, Chun-Che ;
Chang, Tsun Hsien ;
Lai, Yu-Hsin ;
Tseng, Juo-tzu .
JOURNAL OF INTERNET TECHNOLOGY, 2017, 18 (05) :1139-1146
12345