Action and reaction - case study from a business simulation

Challenges for the entrepreneurship education being probably higher than ever, especially for an emerging business community, our paper aims at providing a case study regarding the decision behavior of trainees, based on the application of a business simulation. A comparative analysis was made upon a set of indicators that trainees used as a scorecard, indicating the fundamentals of their decisions. We could discover that, in a very realistic environment as the one that Planet simulation provides, and considering the effort of a team work, it is a real challenge to decide and maintain a strategy, but it is an enriching experience for future entrepreneurs. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Emerging Markets Queries in Finance and Business local organization