Action and reaction - case study from a business simulation

被引：1

作者：

Ciucan-Rusu, Liviu ^{[1
]}

机构：

[1] Petru Maior Univ Tirgu Mures, Targu Mures 540080, Romania

来源：

INTERNATIONAL CONFERENCE EMERGING MARKETS QUERIES IN FINANCE AND BUSINESS | 2012年 / 3卷

关键词：

entrepreneurship education; decision making; business simulation;

D O I：

10.1016/S2212-5671(12)00303-6

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

Challenges for the entrepreneurship education being probably higher than ever, especially for an emerging business community, our paper aims at providing a case study regarding the decision behavior of trainees, based on the application of a business simulation. A comparative analysis was made upon a set of indicators that trainees used as a scorecard, indicating the fundamentals of their decisions. We could discover that, in a very realistic environment as the one that Planet simulation provides, and considering the effort of a team work, it is a real challenge to decide and maintain a strategy, but it is an enriching experience for future entrepreneurs. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Emerging Markets Queries in Finance and Business local organization

引用

页码：1243 / 1249

页数：7