The Cultural Construction of Self and Well-Being: A Tale of Two Cities

Does local context (e. g., city of residence) matter for self and well-being? We theorized that it does because local contexts diverge in prevalent historically-derived ideas, norms, and products. Through historical analysis, studies of norms (tightness-looseness; Study 1) and cultural products (content analyses of newspaper headlines, venture capital firm websites, hospital websites; Studies 2-4), and studies assessing individuals' self and well-being (Studies 5-7), we compared Boston and San Francisco-similar cities on many metrics. We find that self and well-being are, in some important part, local. Reflecting themes of "old and established," Boston's history and cultural products emphasize tradition, status, and community, and social norms are relatively tight; accordingly feelings and selves are socially contingent. In contrast, reflecting themes of " new and free," San Francisco's history and cultural products emphasize unlimited possibility, egalitarianism, and innovation, and social norms are relatively loose; accordingly feelings and selves are relatively less contingent on others.