The Application Research of Correspondence Analysis Method in Brand Image

被引：0
作者：
Luo Xuemei [1 ]
机构：
[1] Guangxi Univ Finance & Econ, Sch Business Adm, Nanning 530003, Guangxi, Peoples R China
来源：
PROCEEDINGS OF 2013 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY | 2013年
关键词：
Correspondence analysis; Brand image research; Application;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The correspondence analysis is a quantitative means for brand image, it can help enterprises to more accurately perceive the brand's image in the eyes of consumers, thus informs of the gap between the image and the corporation desire to build, and help enterprises to take corresponding measures to adjust the methods of brand shaping.
引用
收藏
页码：149 / 153
页数：5
相关论文
共 50 条
  • [31] Intensive Use of Correspondence Analysis for Large Scale Content-Based Image Retrieval
    Pham, Nguyen-Khang
    Morin, Annie
    Gros, Patrick
    Le, Quyet-Thang
    ADVANCES IN KNOWLEDGE DISCOVERY AND MANAGEMENT, 2010, 292 : 57 - +
  • [32] Research on the Application of Digital Image Processing Technology in Intelligent Transportation
    Ji, Wenshuai
    Zhang, Xiaodong
    PROCEEDINGS OF THE 2016 2ND INTERNATIONAL CONFERENCE ON MATERIALS ENGINEERING AND INFORMATION TECHNOLOGY APPLICATIONS (MEITA 2016), 2017, 107 : 385 - 389
  • [33] Correspondence analysis: A promising technique to interpret qualitative data in family business research
    Kudlats, Jerry
    Money, Arthur
    Hair, Joseph F., Jr.
    JOURNAL OF FAMILY BUSINESS STRATEGY, 2014, 5 (01) : 30 - 40
  • [34] Research on heat transfer coefficient of supercritical water based on factorial and correspondence analysis
    Feng Xiang
    Zhou Tao
    Zhang Jialei
    Zhang Boya
    Ma Dongliang
    NUCLEAR ENGINEERING AND TECHNOLOGY, 2020, 52 (07) : 1409 - 1416
  • [35] Application and analysis of computer image processing technology
    Su, Huiming
    MODERN COMPUTER SCIENCE AND APPLICATIONS II (MCSA 2017), 2017, : 30 - 34
  • [36] The impact of morning shows and celebrity endorsement on the brands image using Multiple Correspondence Analysis
    Siddiqu, Junaid Sageer
    Shamshad, Bushra
    Omar, Zara
    INTERNATIONAL JOURNAL OF COMPUTER SCIENCE AND NETWORK SECURITY, 2019, 19 (04): : 102 - 107
  • [37] The application of correspondence analysis to factoril experiment for analysis of cephalosporin with reversed phase high performance liquid chromatography
    Zhu, SQ
    Ni, KY
    Wu, ZJ
    Li, Z
    Zhang, QG
    CHINESE JOURNAL OF ANALYTICAL CHEMISTRY, 2001, 29 (04) : 457 - 460
  • [38] Taxicab Correspondence Analysis
    V. Choulakian
    Psychometrika, 2006, 71 : 333 - 345
  • [39] Rotation in correspondence analysis
    de Velden, MV
    Kiers, HAL
    JOURNAL OF CLASSIFICATION, 2005, 22 (02) : 251 - 271
  • [40] Rotation in Correspondence Analysis
    Michel van de Velden
    Henk A.L. Kiers
    Journal of Classification, 2005, 22 : 251 - 271
12345