The Application Research of Correspondence Analysis Method in Brand Image

被引：0
作者：
Luo Xuemei [1 ]
机构：
[1] Guangxi Univ Finance & Econ, Sch Business Adm, Nanning 530003, Guangxi, Peoples R China
来源：
PROCEEDINGS OF 2013 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY | 2013年
关键词：
Correspondence analysis; Brand image research; Application;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The correspondence analysis is a quantitative means for brand image, it can help enterprises to more accurately perceive the brand's image in the eyes of consumers, thus informs of the gap between the image and the corporation desire to build, and help enterprises to take corresponding measures to adjust the methods of brand shaping.
引用
收藏
页码：149 / 153
页数：5
相关论文
共 50 条
  • [21] Bibliometric indicators of Indian research collaboration patterns: A correspondence analysis
    K. T. Anuradha
    Shalini R. Urs
    Scientometrics, 2007, 71 : 179 - 189
  • [22] Examining national tourism brand image: content analysis of Lonely Planet Korea
    Kim, Hee Youn
    Yoon, Ji-Hwan
    TOURISM REVIEW, 2013, 68 (02) : 56 - 71
  • [23] Application research of data mining method
    Feng, Lei
    Chen, Hexin
    WMSCI 2006: 10TH WORLD MULTI-CONFERENCE ON SYSTEMICS, CYBERNETICS AND INFORMATICS, VOL VI, PROCEEDINGS, 2006, : 197 - +
  • [24] A Study of the Application of Case-Based Method in Teaching Business English Correspondence
    Fan, Jiying
    2011 INTERNATIONAL CONFERENCE ON EDUCATION SCIENCE AND MANAGEMENT ENGINEERING (ESME 2011), VOLS 1-5, 2011, : 1257 - 1260
  • [25] Research on Digital Image Processing Technology and Its Application
    Luo, Congbo
    Hao, Yunhui
    Tong, Zihe
    PROCEEDINGS OF THE 2018 8TH INTERNATIONAL CONFERENCE ON MANAGEMENT, EDUCATION AND INFORMATION (MEICI 2018), 2018, 163 : 587 - 592
  • [26] Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
    Torres, Anna
    Bijmolt, Tarnmo H. A.
    EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2009, 195 (02) : 628 - 640
  • [27] Graph Partitioning by Correspondence Analysis and Taxicab Correspondence Analysis
    Choulakian, Vartan
    de Tibeiro, Jules
    JOURNAL OF CLASSIFICATION, 2013, 30 (03) : 397 - 427
  • [28] Graph Partitioning by Correspondence Analysis and Taxicab Correspondence Analysis
    Vartan Choulakian
    Jules de Tibeiro
    Journal of Classification, 2013, 30 : 397 - 427
  • [29] Application of multi-dimensional correspondence analysis on regional industry structure
    Miao Jingyi
    Cao Jingjing
    ADVANCES IN MANAGEMENT OF TECHNOLOGY, PROCEEDINGS, 2006, : 60 - 66
  • [30] Research on Database Application Performance Optimization Method
    Zhang, Jiangang
    PROCEEDINGS OF THE 2016 6TH INTERNATIONAL CONFERENCE ON MACHINERY, MATERIALS, ENVIRONMENT, BIOTECHNOLOGY AND COMPUTER (MMEBC), 2016, 88 : 2236 - 2239
12345