A Game Model On The Profit Distributive Of Manufacturer-Retailer Supply Chain Alliance

被引：0

作者：

Meng, Jiong ^{[1
]}

Tang, Xiaowo ^{[1
]}

Ni, Debing ^{[1
]}

机构：

[1] Univ Elect Sci & Technol China, Sch Management, Chengdu 610054, Peoples R China

来源：

ADVANCES IN BUSINESS INTELLIGENCE AND FINANCIAL ENGINEERING | 2008年 / 5卷

关键词：

manufacturer-retailer supply chain alliance; safety responsibility; consumer's preferences; Profit allotting; game theory;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

From the perspective of the corporate social responsibilities (CSR)-- the product safety, and its influence on the consumers, applying the basic idea of game theory, this paper studies on profit distributive model of manufacturer-retail- er supply chain alliance. The results show that a manufacturer forming a supply chain alliance with retailers is the unique Nash equilibrium of the game. The study will provide important guidance to the marketing decision for firms and retailers.

引用

页码：63 / 67

页数：5

共 9 条

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