The Influence of Disgust on Technology Acceptance

被引:0
作者
Ernst, Claus-Peter H. [1 ]
机构
[1] Frankfurt Univ Appl Sci, Frankfurt, Germany
来源
AMCIS 2017 PROCEEDINGS | 2017年
关键词
Perceived Disgust; Technology Acceptance; USER ACCEPTANCE; INFORMATION-TECHNOLOGY; INDIVIDUAL-DIFFERENCES; SENSITIVITY; SCALE;
D O I
暂无
中图分类号
TP301 [理论、方法];
学科分类号
081202 ;
摘要
Technology usage can hold different kinds of disgust elicitors. In this paper, it is postulated that Perceived Disgust, which is described here as the extent to which a person feels disgusted by the prospective usage of a technology, has a direct negative influence on the Behavioral Intention to Use a technology as well as an indirect influence on the Behavioral Intention to Use a technology through Perceived Usefulness. After collecting 136 online questionnaires and applying a structural equation modeling approach, these hypotheses were confirmed. These findings suggest that technology manufacturers should address people's potential negative perceptions of their devices in terms of the different domains of disgust, for example, by using antibacterial coatings, corresponding advertisements, and collaborating with respected medical experts.
引用
收藏
页数:8
相关论文
共 30 条
[11]  
Ernst C.-P. H., 2013, J GUTENBERG U MAINZ
[12]   EVALUATING STRUCTURAL EQUATION MODELS WITH UNOBSERVABLE VARIABLES AND MEASUREMENT ERROR [J].
FORNELL, C ;
LARCKER, DF .
JOURNAL OF MARKETING RESEARCH, 1981, 18 (01) :39-50
[13]   INDIVIDUAL-DIFFERENCES IN SENSITIVITY TO DISGUST - A SCALE SAMPLING 7 DOMAINS OF DISGUST ELICITORS [J].
HAIDT, J ;
MCCAULEY, C ;
ROZIN, P .
PERSONALITY AND INDIVIDUAL DIFFERENCES, 1994, 16 (05) :701-713
[14]  
Haidt J., 1997, Psychology and Developing Societies, V9, P107, DOI [10.1177/097133369700900105, DOI 10.1177/097133369700900105]
[15]  
Hair J.F., 2006, A primer on partial least squares structural equation modeling (PLS-SEM), V6th ed.
[16]   PLS-SEM: INDEED A SILVER BULLET [J].
Hair, Joe F. ;
Ringle, Christian M. ;
Sarstedt, Marko .
JOURNAL OF MARKETING THEORY AND PRACTICE, 2011, 19 (02) :139-151
[17]  
Hu T, 2011, COMMUN ASSOC INF SYS, V29
[18]   Ugh! That's disgusting!: Identification of the characteristics of foods underlying rejections based on disgust [J].
Martins, Y ;
Pliner, P .
APPETITE, 2006, 46 (01) :75-85
[19]   Disgust: Characteristic features, social manifestations, and clinical implications [J].
Olatunji, BO ;
Sawchuk, CN .
JOURNAL OF SOCIAL AND CLINICAL PSYCHOLOGY, 2005, 24 (07) :932-962
[20]   Core, animal reminder, and contamination disgust: Three kinds of disgust with distinct personality, behavioral, physiological, and clinical correlates [J].
Olatunji, Bunmi O. ;
Haidt, Jonathan ;
McKay, Dean ;
David, Bieke .
JOURNAL OF RESEARCH IN PERSONALITY, 2008, 42 (05) :1243-1259