Commoditization and IT Product Innovation Strategies from an IT Firm Perspective

被引：3
|
作者：
Bronkhorst, Jeroen [1 ]
Schaveling, Jaap [2 ]
Janssen, Marijn [3 ]
机构：
[1] Hewlett Packard Enterprise, Hybrid IT Business Unit, Amstelveen, Netherlands
[2] Nyenrode Business Univ, Ctr Leadership & Personal Dev, Breukelen, Netherlands
[3] Delft Univ Technol, ICT Sect Technol Policy & Management, Delft, Netherlands
来源：
INFORMATION SYSTEMS MANAGEMENT | 2019年 / 36卷 / 02期
关键词：
Innovation; innovation strategies; commoditization; business performance; information technology; IT industry; ADOPTION; CAPABILITIES; EXPLORATION; IMPACT;
D O I：
10.1080/10580530.2019.1587575
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms' business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization levels as well as a mix of IT product innovation types into account as part of their innovation strategy.
引用
收藏
页码：126 / 140
页数：15
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