HOW DO SOCIALLY RESPONSIBLE HUMAN RESOURCE MANAGEMENT AND VOLUNTARY GREEN BEHAVIOR INFLUENCE ORGANIZATIONAL COMPETITIVENESS?

Environmental sustainability, employees' green behavior, and socially responsible human resource management (SRHRM) are now becoming the key focuses for many organizations all over the world because of the increasing pressures on them to reduce negative environmental impacts of their activities and to maintain environmental issues. Nowadays, organizational sustainability or competitiveness is also depending on how far an organization is responsible for environmental issues. Hence, the study is an attempt to explore the impact of SRHRM and voluntary green behavior (VGB) on organizational competitiveness (OC). We followed the deductive reasoning approach and applied the second generation regression model, such as a structural equation model (SEM) via AMOS. The result shows that SRHRM significantly explains VGB. Further both SRHRM and VGB are significantly predicting organizational competitiveness. One of the critical implications of the study is to use the SRHRM to stimulate the employees towards VGB for enriching their organizational sustainability leading to its competitiveness. The most important limitation of this study is its sample size (N<200), which prevents the generalizability of the results. Thus, the future studies are directed to use more replies for delimiting the causality of the study.