Studies on design evaluation of Product Packaging availability Based on Analysis of Eye Movements

被引：0

作者：

Pang Yeying ^{[1
]}

机构：

[1] Hunan Univ Technol, Zhuzhou 412000, Hunan, Peoples R China

来源：

PROCEEDINGS OF THE 2013 CONFERENCE ON EDUCATION TECHNOLOGY AND MANAGEMENT SCIENCE (ICETMS 2013) | 2013年

关键词：

eye movement; product packaging; availability; design evaluation;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

The thesis designed eye movement experiment based on the packaging case of PINO tissue. It made eye movement evaluation on the packaging availability of PINO by packaging open experiment, eye movement experiment and analysis. It clarified the advantage and limitation of product packaging on the basis of analyzing the test result. In the design of product packaging, high purified color scheme will be more attractive to young consumers. Meanwhile, the key for PINO accomplishing such outstanding achievement arises from its vivid color and novel outlook. There are also some inconvenient problems on the processing of packaging opening. The analysis and assessment provide reliable experimental data for optimizing the product packaging in the future.

引用

页码：1179 / 1181

页数：3