This article analyses of the reception of Alfred Kinsey's two reportsSexual Behaviour in the Human Male (1948, trans. 1950) and Sexual Behaviour in the Human Female (1953, trans. 1955)in a range of magazines and newspapers in 1950s Italy. It offers an insight into Italian attitudes towards sexuality at a time when such matters were rarely the subject of public discourse. It reveals a deep ambiguity in those attitudes, showing them to be closely enmeshed with notions of Italian, European or Latin identity, and characterized by certain perceptions of gender roles and of the place of emotion in Italian society and by an assertion of the otherness' of America. Rejecting the reports as morally dangerous, or, by contrast, as offering nothing new to a wise, old Europe, responses to Kinsey in the 1950s attempted to suppress further public discussion of Italian sexuality, yet were themselves part of the very process that, by the end of the decade, saw Italians begin to turn the spotlight on themselves.
