Factors Impacting Behavioral Intention of Users to Adopt IoT In India: From Security and Privacy Perspective

The purpose of this study is to identify the factors that impact on the behavioral intention of the Indian consumers to use devices embedded with the internet of things (IoT). While identifying the factors, due attention has been given on the security and privacy issues. With the inputs from the studies of available literature and with the help of technology adoption model (TAM) and of innovation diffusion theory (IDT), some hypotheses have been formulated and a conceptual model has been developed. The hypotheses have been tested and the conceptual model has been validated statistically with the help of survey works using 232 usable respondents. The result shows that perceived usefulness, perceived ease of use, compatibility and cost affect the behavioral intention of the consumers to use IoT enabled devices in India.