Enterprise Mashups: Why did this Web 2.0 service fail?

被引：0
作者：
Kosalge, Parag Uma [1 ]
Kumar, Ashok [1 ]
机构：
[1] Grand Valley State Univ, Allendale, MI 49401 USA
来源：
AMCIS 2017 PROCEEDINGS | 2017年
关键词：
Enterprise Mashups; mashups; Web; 2.0; adoption; web services; service oriented architecture; ADOPTION; IMPACT;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
Service Oriented Architecture (SOA) is increasingly popular among businesses today. As SOA enables Enterprise Mashups, rapid SOA adoption should lead to adoption of enterprise Mashups provided by IBM and other prominent providers. And yet the adoption is low enough for Yahoo and many others to shelve it. Why did it fail? This research tries to answer empirically by assessing user perception, as Web 2.0 adoption is a bottom-up phenomenon. Six hundred responses over six years are examined using the importance-performance (IP) framework. The research concludes that users find Mashups important for business but find the performance lacking. Adoption may be expected only if performance improves substantially. Users perceive Mashups as important for Online Sales or Customer Service, Promotions and Marketing, and Purchasing and supplier communications. Users find Mashups important across all functional areas, especially Sales, Promotion and marketing, Production and Operations, and Procurement.
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页数：10
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