Government Social Responsibility in Public Diplomacy: Russia's strategic use of advertorials

被引：9
作者：
Golan, Guy J. [1 ]
Viatchaninova, Evhenia [1 ]
机构：
[1] Syracuse Univ, Newhouse Sch Publ Commun, Syracuse, NY 13244 USA
来源：
PUBLIC RELATIONS REVIEW | 2013年 / 39卷 / 04期
关键词：
Advertorial; Public diplomacy; International public relations; Government social responsibility; Russia; Corporate social responsibility;
D O I：
10.1016/j.pubrev.2013.09.011
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The current study analyzes Russia's use of the advertorial as a tool of direct communication with readers of the Washington Post and The Times of India. The study introduces the concept of government social responsibility (GSR) and discusses its role in government to foreign citizen public diplomacy. (C) 2013 Elsevier Inc. All rights reserved.
引用
收藏
页码：403 / 405
页数：3
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