Optimal pricing for mobile manufacturers in competitive market using genetic algorithm

被引：10

作者：

Sohn, So Young ^{[1
]}

Moon, Tale Hee ^{[1
]}

Seok, Kim Jong ^{[1
]}

机构：

[1] Yonsei Univ, Dept Informat & Ind Engn, Seoul 120749, South Korea

来源：

EXPERT SYSTEMS WITH APPLICATIONS | 2009年 / 36卷 / 02期

关键词：

Pricing policy; Price elasticity; Sales diffusion; Genetic algorithm; Competitive mobile phone market; CONSUMER DURABLES; PRODUCTS; IMPACT; STRATEGIES; DIFFUSION; SENSITIVITY; TECHNOLOGY; GROWTH; PRICES; MODELS;

D O I：

10.1016/j.eswa.2008.02.051

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

As mobile communication market grows rapidly, in Korea, competitive strategies in mobile phone manufacturers are crucial. However. the way the mobile phone manufacturers adopt a pricing policy is not flexible enough to maximize the profit under the competitive environment. In this paper, we derive a dynamic pricing model for considering the price change of product itself but also the relative price change of competing products. Scenario analysis is performed to find optimal pricing policy based on genetic algorithm. Our proposed model is expected to provide adaptable pricing policy in a competitive market for a mobile phone set. (C) 2008 Elsevier Ltd. All rights reserved.

引用

页码：3448 / 3453

页数：6

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