Life satisfaction of young people as a factor of the socio-economic development of the region

The paper substantiates the methodological approaches to the study of the problem of life satisfaction and its importance for securing young people in the region. The formulated tested hypotheses are: is life satisfaction really a significant factor influencing the choice of young people in the region and its socio-economic development? Is it possible to use indicators for assessing life satisfaction when setting social policy benchmarks for young people in the regions? A methodological approach based on the concept of subjectivism of the Austrian school of economic theory has been applied. The difference of the concepts "subjective satisfaction with life" and "happiness" are reasoned. A questionnaire was developed for interviewing and defining indicators for assessing life satisfaction and attractiveness of the region for young citizens, including both questions that give an idea of the respondents (their age, education, personality type, etc.) and questions for which answers were included in the model as control variables. The results of the study confirmed verifiable hypotheses. The results revealed significant factors that affect satisfaction (this is, above all, attitude towards life) and the choice of young people of the region of residence, and which need to pay attention to regional and municipal authorities in determining benchmarks and criteria for evaluating the effectiveness of socio-economic policy towards young people: these are career growth and the level of social infrastructure development.