Enhancing value creation in social purpose organizations: Business models that leverage networks

被引:29
作者
Kullak, Franziska S. [1 ]
Baker, Jonathan J. [2 ]
Woratschek, Herbert [1 ]
机构
[1] Univ Bayreuth, Fac Law Business & Econ, Chair Mkt & Serv Management, Univ Str 30, D-95440 Bayreuth, Germany
[2] Auckland Univ Technol, Fac Business Econ & Law, 55 Wellesley St East, Auckland 1010, New Zealand
关键词
Social purpose organization; Social enterprise; Business models; Engagement platforms; Value cocreation; Music festivals; ENTREPRENEURSHIP RESEARCH; RETROSPECTIVE REPORTS; ENGAGEMENT PLATFORMS; VALUE PROPOSITION; INNOVATION; ENTERPRISE; DESIGN; STRATEGY; POVERTY; MARKETS;
D O I
10.1016/j.jbusres.2020.01.069
中图分类号
F [经济];
学科分类号
02 ;
摘要
As social purpose organizations (SPOs) feature dual economic and social goals, contemporary research is beginning to grasp the importance of value creation being shared amongst network actors. However, how an SPO's business model can fully leverage the resources of others to enable and enhance value creation has not yet been fully explained. Drawing on interview data, video-graphic content analysis and secondary data, this study investigates the case of a German music festival to explore how shared value creation has been enhanced by moving from an organization-centric business model to instead become a platform for engagement with numerous other actor groups. This study contributes to the social enterprise literature by demonstrating that despite modest funding and minimal staffing, an organization can bring together a broad network of others to engage in resource integration and shared value creation for social good.
引用
收藏
页码:630 / 642
页数:13
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