Towards the Professional Sales Competences of Tomorrow

被引：0
作者：
Moisio, Anu
Vuori, Johanna
机构：
来源：
GLOBAL COMPETITIVENESS IN A TIME OF ECONOMIC UNCERTAINTY AND SOCIAL CHANGE: CURRENT ISSUES AND FUTURE EXPECTATIONS | 2012年 / 21卷
关键词：
DOMINANT LOGIC; MANAGEMENT; PERSPECTIVE; EDUCATION;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper presents a model of competences required of a sales professional in the work environment of the future. The data were gathered in a Finnish higher education institution during a foresight process that involved both company representatives and higher education professionals. The results of the study reflect the needs for sales competences in the Finnish workplace and highlight the importance of orchestration, co-creation and self-leadership as essential competences of a professional salesperson in the future. The suggested competence model can be utilized by business schools as well as by developers in companies.
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页码：8 / 17
页数：10
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