Systematic Approach and Advanced Marketing in Public-Private Partnerships

被引：0

作者：

Vasilenko, Marina A. ^{[1
]}

Drozdov, Nikita A. ^{[2
]}

Tagiltseva, Julia A. ^{[2
]}

Kuzina, Elena L. ^{[3
]}

Kuzina, Marina A. ^{[4
]}

机构：

[1] Rostov State Med Univ, Rostov Na Donu, Russia

[2] Rostov State Transport Univ, Rostov Na Donu, Russia

[3] Russian Univ Transport MIIT, Moscow, Russia

[4] IAS, Moscow, Russia

来源：

PROCEEDINGS OF THE 2017 INTERNATIONAL CONFERENCE QUALITY MANAGEMENT,TRANSPORT AND INFORMATION SECURITY, INFORMATION TECHNOLOGIES (IT&QM&IS) | 2017年

关键词：

public-private partnerships; leading marketing; system approach; management; development; effectiveness;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

the article explains the relationship and interdependence of advanced marketing and a systematic approach in the development of public-private partnerships. Approaches to the formulation and solution of problems based on public-private partnerships. The main directions of improvement and the basic characteristics of public-private partnerships from the standpoint of advanced marketing. The necessity of a systematic approach to increase the socio-ecological-economic efficiency as the most important outcome in the management of the development of public-private partnerships.

引用

页码：27 / 31

页数：5

共 11 条

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