The transformation of food retailing in Thailand 1997-2007

被引：16

作者：

Shannon, Randall ^{[1
]}

机构：

[1] Mahidol Univ, Coll Management, Bangkok 10700, Thailand

来源：

ASIA PACIFIC BUSINESS REVIEW | 2009年 / 15卷 / 01期

关键词：

consumer behaviour; culture; regulation; retail transformation; Thailand; private label;

D O I：

10.1080/13602380802399379

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Prior to the economic crash of 1997, Thailand had been one of the fastest growing economies in the world. A number of foreign retailers invested in the market, which became easier to do after this date due to relaxed ownership restrictions. Rapid expansion ensued which led to complaints and attempts at regulation. This study reviews the food retail scene in Thailand, highlighting what has happened in the last decade in terms of how retailers have adapted to cultural differences in consumer behaviour, competition and government regulation.

引用

页码：79 / 92

页数：14