SYSTEM CHARACTERISTICS, SATISFACTION AND E-LEARNING USAGE: A STRUCTURAL EQUATION MODEL (SEM)

With the advent of the Internet, more and more public universities in Malaysia are putting in effort to introduce e-learning in their respective universities. Using a structured questionnaire derived from the literature, data was collected from 250 undergraduate students from a public university in Penang, Malaysia. Data was analyzed using AMOS version 16. The results of the structural equation model indicated that service quality (beta = 0.20, p < 0.01), information quality (beta = 0.37, p < 0.01) and system quality (beta = 0.20, p < 0.01) were positively related to user satisfaction explaining a total of 45% variance. The second regression analysis was to examine the impact of user satisfaction on continuance intention. The results showed that satisfaction (beta = 0.31, p < 0.01), system quality (beta = 0.18, p < 0.01) and service quality (beta = 0.30, p < 0.01) were positively related to continuance intention explaining 44% of the variance. Implications from these findings to e-learning system developers and implementers were further elaborated.