Predicting behavioral intention of mobile Internet usage

被引：23
作者：
Ramirez-Correa, Patricio E. [1 ]
Javier Rondan-Cataluna, F. [2 ]
Arenas-Gaitan, Jorge [2 ]
机构：
[1] Univ Catolica Norte, Sch Business Studies, Coquimbo, Chile
[2] Univ Seville, Dept Business Management & Mkt, Seville 41018, Spain
来源：
TELEMATICS AND INFORMATICS | 2015年 / 32卷 / 04期
关键词：
Mobile Internet; Perceived value; Self-image; Behavioral intention; Gender; INFORMATION-TECHNOLOGY; GENDER-DIFFERENCES; USE INTENSITY; ACCEPTANCE; HOUSEHOLD; CONSUMERS; ADOPTION; IPHONE; USERS; PRICE;
D O I：
10.1016/j.tele.2015.04.006
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
The main purpose of this research is to analyze an innovative model to explain behavioral intention to use mobile Internet, using as antecedents the operating system of smart phones, self-image of respondents and price value, taking into account gender as a moderator variable. The partial least squares approach was applied to test the research model. All the research hypotheses have been contrasted, and the obtained results support the proposed model. Males using iPhone have the greatest behavioral intention of using mobile Internet. (C) 2015 Elsevier Ltd. All rights reserved.
引用
收藏
页码：834 / 841
页数：8
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