Ad-blocking: A Study on Performance, Privacy and Counter-measures

被引：21

作者：

Garimella, Kiran ^{[1
]}

Kostakis, Orestis ^{[1
]}

Mathioudakis, Michael ^{[1
]}

机构：

[1] Aalto Univ, Helsinki, Finland

来源：

PROCEEDINGS OF THE 2017 ACM WEB SCIENCE CONFERENCE (WEBSCI '17) | 2017年

基金：

芬兰科学院; 欧盟地平线“2020”;

关键词：

D O I：

10.1145/3091478.3091514

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact not only on the loading time of webpages, but also on the ititernel bill of the user in some cases. In absence of a mutually-agreed procedure for opting out of advertisements, many users resort to ad-blocking browser-extensions. In this work, we study the performance of popular ad-blockers on a large set of news websites. Moreover, we investigate the benefits of ad-blockers on user privacy as well as the mechanisms used by websites to counter them. Finally, we explore the traffic overhead due to the ad-blockers themselves.

引用

页码：259 / 262

页数：4

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