Evaluation of wine by expert and novice consumers in the presence of variations in quality, brand and country of origin cues

被引:86
作者
D'Alessandro, Steven [1 ]
Pecotich, Anthony [2 ]
机构
[1] Macquarie Univ, Dept Business, Sydney, NSW 2119, Australia
[2] Univ Western Australia, Dept Informat Management & Mkt, Perth, WA 6009, Australia
关键词
Expertise; Wine; Country of origin; Quality; Novice; Expert; WILLINGNESS-TO-PAY; PRODUCT ATTRIBUTES; PERCEPTIONS; PRICE; NAME; INFORMATION; DIMENSIONS; LANGUAGE; EXPECTATIONS; IMPACT;
D O I
10.1016/j.foodqual.2012.10.002
中图分类号
TS2 [食品工业];
学科分类号
0832 ;
摘要
The findings of an experimental study exploring the taste testing of wine with varying degrees of expertise and in the presence of variations in quality, brand and country of origin (COO) cues are reported. Novices experienced difficulty in evaluating quality and even when detecting quality differences were unable to assign an intelligent meaning to these differences. Experts did use physical quality and price evaluations, but in a more analytical manner with country of origin and brand information being used consistently with actual quality differences. Novices were found to use brand name in a limited fashion and relied mainly on COO information. The results demonstrated the importance of the extrinsic cues for both novices and experts. Surprisingly, there was no clear evidence of domestic preference. (C) 2012 Elsevier Ltd. All rights reserved.
引用
收藏
页码:287 / 303
页数:17
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