Compassionate Goals, Facebook Use, and Subjective Well-Being: Examining the Roles of Relationship Maintenance and Connectedness

Past research found that compassionate goals were associated with more responsive behaviors on Facebook, which in turn were associated with greater social capital. The current study aimed to examine whether compassionate goals were associated with greater well-being, through greater efforts to visibly attend to Facebook friends and feeling more connected to Facebook friends. We predicted that there would be an indirect effect of compassionate goals on satisfaction with life through Facebook relationship maintenance behaviors and Facebook social connectedness. Two hundred sixty-two adult Facebook users completed an online questionnaire containing measures of compassionate goals, Facebook relationship maintenance behaviors, Facebook social connectedness, satisfaction with life, and various control variables (Big Five personality traits, self-image goals, frequency and duration of Facebook use, number of Facebook friends, age, and gender). A serial mediation analysis revealed a significant indirect effect of compassionate goals on satisfaction with life through Facebook relationship maintenance behaviors and Facebook social connectedness. Higher levels of compassionate goals predicted more Facebook relationship maintenance behaviors, more Facebook relationship maintenance behaviors predicted greater Facebook social connectedness, and greater Facebook social connectedness predicted higher satisfaction with life. The indirect effect was significant with and without controlling for other aspects of Facebook use, self-image goals, Big Five personality traits, gender, age, and recruitment method. These findings replicate and extend past research by establishing new pathways and outcomes associated with compassionate goals. Overall, this study contributes important insights into supportive and beneficial ways of using social media.