Consistently inconsistent: The role of certainty, acceptability and scale in choice

被引:36
作者
Beck, Matthew J. [1 ]
Rose, John M. [1 ]
Hensher, David A. [1 ]
机构
[1] Univ Sydney, Inst Transport & Logist Studies, Newtown, NSW 2006, Australia
关键词
Scale; Heterogeneity; Choice certainty; Preferences; Alternative acceptability; Respondent behaviour; WILLINGNESS-TO-PAY; CONTINGENT VALUATION; HYPOTHETICAL BIAS; DECISION RESEARCH; FIELD EXPERIMENT; DISCRETE-CHOICE; MECHANISMS; PREFERENCE; RESPONSES; MODEL;
D O I
10.1016/j.tre.2013.05.001
中图分类号
F [经济];
学科分类号
02 ;
摘要
Recently emerging in the stated preference literature as methods for better representing behaviour are choice certainty calibration and alternative acceptability. This paper finds that the amount of idiosyncratic error in the context of automobile choice is significant and can be explained by choice task certainty; which is a function of several respondent characteristics. However, it also finds that no theoretical framework exists for how these techniques should be applied and that econometric differences may be responsible for improvements in model fit, rather than better behavioural representation. Raising several questions about certainty indexing, researchers are advised to apply such methods cautiously. (C) 2013 Elsevier Ltd. All rights reserved.
引用
收藏
页码:81 / 93
页数:13
相关论文
共 44 条
[1]  
[Anonymous], 1995, International Journal of Research in Marketing, DOI DOI 10.1016/0167-8116(95)00004-L
[2]  
[Anonymous], 1999, Marketing Letters, DOI DOI 10.1023/A:1008050215270
[3]   Hybrid choice models: Progress and challenges [J].
Ben-Akiva, M ;
Mcfadden, D ;
Train, K ;
Walker, J ;
Bhat, C ;
Bierlaire, M ;
Bolduc, D ;
Boersch-Supan, A ;
Brownstone, D ;
Bunch, DS ;
Daly, A ;
De Palma, A ;
Gopinath, D ;
Karlstrom, A ;
Munizaga, MA .
MARKETING LETTERS, 2002, 13 (03) :163-175
[4]   Hypothetical versus real willingness to pay in the health care sector: results from a field experiment [J].
Blumenschein, K ;
Johannesson, M ;
Yokoyama, KK ;
Freeman, PR .
JOURNAL OF HEALTH ECONOMICS, 2001, 20 (03) :441-457
[5]  
Blumenschein K, 2008, ECON J, V118, P114
[6]   Responses to complex pricing signals: Theory, evidence and implications for road pricing [J].
Bonsall, Peter ;
Shires, Jeremy ;
Maule, John ;
Matthews, Bryan ;
Beale, Jo .
TRANSPORTATION RESEARCH PART A-POLICY AND PRACTICE, 2007, 41 (07) :672-683
[7]   Choice Certainty and Consistency in Repeated Choice Experiments [J].
Brouwer, Roy ;
Dekker, Thijs ;
Rolfe, John ;
Windle, Jill .
ENVIRONMENTAL & RESOURCE ECONOMICS, 2010, 46 (01) :93-109
[8]   Donation payment mechanisms and contingent valuation: An empirical study of hypothetical bias [J].
Champ, PA ;
Bishop, RC .
ENVIRONMENTAL & RESOURCE ECONOMICS, 2001, 19 (04) :383-402
[9]   Using donation mechanisms to value nonuse benefits from public goods [J].
Champ, PA ;
Bishop, RC ;
Brown, TC ;
McCollum, DW .
JOURNAL OF ENVIRONMENTAL ECONOMICS AND MANAGEMENT, 1997, 33 (02) :151-162
[10]   A comparison of hypothetical phone and mail contingent valuation responses for green-pricing electricity programs [J].
Ethier, RG ;
Poe, GL ;
Schulze, WD ;
Clark, J .
LAND ECONOMICS, 2000, 76 (01) :54-67