ASSESSMENT OF LITHUANIAN RURAL HOMESTEADS' WEBSITES QUALITY

Considering tourism as a driving force in the growth of rural economy, the research in this industry is gaining its popularity. In the era of the Internet, no business is imaginable without having its own website. However, implementing a website does not already mean that customers will like and approve it. Website quality is a necessary task to maintain in line with its functioning. The aim of the research is to assess the quality of the Lithuanian rural tourism homestead websites. Only understanding the website-related factors that are important for consumers may lead to a proper management of a website and customer attraction as well. The research results show that the information on the websites has to be easy findable, clear, and consistent; photos that substantiate the information are necessary; the information and photos have to be managed properly; and the eWOM part has to be included on the website. Proper management of latter factors can enhance the possibility of maintaining a high quality website that encourages consumer intention to visit the homestead.