The next generation: Research for twenty-first-century public policy on children and advertising

被引：19

作者：

Friestad, M ^{[1
]}

Wright, P ^{[1
]}

机构：

[1] Univ Oregon, Ludquist Coll Business, Eugene, OR 97403 USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2005年 / 24卷 / 02期

关键词：

D O I：

10.1509/jppm.2005.24.2.183

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The articles in this special section of Journal of Public Policy & Marketing examine topics that are fundamental to the emerging understanding about how children and adolescents cope with modern marketing practices. The articles take stock. of current research about child and adolescent development, and they identify important opportunities for research that are relevant to public policy on preparing children for tomorrow's marketplace.

引用

页码：183 / 185

页数：3