Tarring everyone with the same shorthand? Journalists, stigmatization and social exclusion

This article investigates the role of journalists in the media construction of a socially excluded and stigmatized local authority housing estate. We seek to identify the ways in which the production context of 'newsmaking' is reflected in such content. Having outlined the problematic ways in which the estate in question is portrayed, we argue that an increasingly competitive commercial environment - best evidenced in the marketization of news - is increasing pressures on journalists to prioritize circulation figures and audience ratings over journalistic balance. Our analysis of this issue is guided by two interconnected and over-arching theoretical approaches, namely social exclusion and political economy. Our analysis is situated squarely in the context of recent debates concerning the social and political implications of the increased marketization of news. In reasserting the importance of a critical sociology of journalism, our case raises fundamental questions about the practice of journalism and how complex issues such as social exclusion and poverty are represented in a media setting.