How can a travel agency network survive in the wake of digitalization? Evidence from the Robintur case study

被引:21
作者
Capriello, Antonella [1 ]
Riboldazzi, Sabina [2 ]
机构
[1] Univ Eastern Piedmont Amedeo Avogadro, Dept Econ & Business Studies, Novara, Italy
[2] Univ Milano Bicocca, Dept Econ Management & Stat, Milan, Italy
关键词
Travel agencies; internet; new technologies; omni-channel approach; Italy; INTERNET; TECHNOLOGIES;
D O I
10.1080/13683500.2019.1590321
中图分类号
F [经济];
学科分类号
02 ;
摘要
In this study, we aimed to explore how an Italian travel agency network is able to maintain and strengthen its competitive position despite growing internet use and new technology development. To this end, we have analyzed the case study of Robintur, using data from multiple sources in the form of document reviews, semi-structured interviews, and in-store observations. Based on our study, we have identified an emerging omni-channel strategy and related consequential actions to be adopted by travel agencies in order to maintain or improve their competitiveness in a fast-changing tourism market.
引用
收藏
页码:1049 / 1052
页数:4
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