Picture this: Effects of graphics on the processing of television news

被引：41

作者：

Fox, JR ^{[1
]}

Lang, A

Chung, Y

Lee, S

Schwartz, N

Potter, D

机构：

[1] Indiana Univ, Dept Telecommun, Bloomington, IN 47405 USA

[2] NewsLab, Journalism Training & Res Ctr, Washington, DC USA

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 2004年 / 48卷 / 04期

关键词：

D O I：

10.1207/s15506878jobem4804_7

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Two experiments, one with college students and one with older participants, examine how the addition of text and animated graphics influence the processing of television news stories. Recall data suggest graphics help younger and older viewers store and retrieve information presented in television news stories. Graphics also enhanced encoding of harder stories for younger viewers but not older viewers. The recognition and heart rate data indicate that older viewers engage in more controlled processing of television messages, whereas college students process television in a more automatic fashion.

引用

页码：646 / 674

页数：29

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