Why people use Yelp.com: An exploration of uses and gratifications

被引：87

作者：

Hicks, Amy ^{[1
]}

Comp, Stephen ^{[1
]}

Horovitz, Jeannie ^{[1
]}

Hovarter, Madeline ^{[1
]}

Miki, Maya ^{[1
]}

Bevan, Jennifer L. ^{[1
,2
]}

机构：

[1] Chapman Univ, Dept Commun Studies, Orange, CA 92866 USA

[2] Chapman Univ, Hlth & Strateg Commun MS Program, Orange, CA 92866 USA

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2012年 / 28卷 / 06期

关键词：

User-generated media; Yelp.com; Uses and gratifications; WORD-OF-MOUTH; ONLINE; MEDIA; PERSPECTIVE; REVIEWS; PRODUCT; EWOM;

D O I：

10.1016/j.chb.2012.06.034

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

This study examines why individuals use the website Yelp.com from a uses and gratifications perspective. Male and female Yelp.com users who were 18 and over completed an online survey. The results of the study indicate that individuals overwhelmingly use Yelp.com for information-seeking purposes, followed by entertainment, convenience, interpersonal utility, and pass time. Further, there was an overall higher usage of each need for the readers and writers of restaurant reviews compared with readers only, suggesting more involvement for the reader and writer group. Frequency of Yelp.com usage and perceived influence of Yelp.com restaurant reviews were also positively related to the majority of motives. Theoretical and practical implications of these findings are discussed, as well as suggestions for future research. (C) 2012 Elsevier Ltd. All rights reserved.

引用

页码：2274 / 2279

页数：6

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