Why people use Yelp.com: An exploration of uses and gratifications

被引：84

作者：

Hicks, Amy ^{[1
]}

Comp, Stephen ^{[1
]}

Horovitz, Jeannie ^{[1
]}

Hovarter, Madeline ^{[1
]}

Miki, Maya ^{[1
]}

Bevan, Jennifer L. ^{[1
,2
]}

机构：

[1] Chapman Univ, Dept Commun Studies, Orange, CA 92866 USA

[2] Chapman Univ, Hlth & Strateg Commun MS Program, Orange, CA 92866 USA

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2012年 / 28卷 / 06期

关键词：

User-generated media; Yelp.com; Uses and gratifications; WORD-OF-MOUTH; ONLINE; MEDIA; PERSPECTIVE; REVIEWS; PRODUCT; EWOM;

D O I：

10.1016/j.chb.2012.06.034

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

This study examines why individuals use the website Yelp.com from a uses and gratifications perspective. Male and female Yelp.com users who were 18 and over completed an online survey. The results of the study indicate that individuals overwhelmingly use Yelp.com for information-seeking purposes, followed by entertainment, convenience, interpersonal utility, and pass time. Further, there was an overall higher usage of each need for the readers and writers of restaurant reviews compared with readers only, suggesting more involvement for the reader and writer group. Frequency of Yelp.com usage and perceived influence of Yelp.com restaurant reviews were also positively related to the majority of motives. Theoretical and practical implications of these findings are discussed, as well as suggestions for future research. (C) 2012 Elsevier Ltd. All rights reserved.

引用

页码：2274 / 2279

页数：6

共 31 条

[1] [Anonymous], 2005, J INTERACTIVE ADVERT, DOI DOI 10.1080/15252019.2005.10722109
[2] [Anonymous], 2011, 10 THINGS YOU SHOULD
[3] [Anonymous], 2011, INTR YELP METR JUN 2
[4] Armstrong A, 1996, HARVARD BUS REV, V74, P134
[5] ROLE OF PRODUCT-RELATED CONVERSATIONS IN DIFFUSION OF A NEW PRODUCT
ARNDT, J
[J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) : 291 - 295
[6] Reality Television Programming and Diverging Gratifications: The Influence of Content on Gratifications Obtained
Barton, Kristin M.
[J]. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 2009, 53 (03) : 460 - 476
[7] Chatterjee P, 2001, ADV CONSUM RES, V28, P129
[8] Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others
Chen, Gina Masullo
[J]. COMPUTERS IN HUMAN BEHAVIOR, 2011, 27 (02) : 755 - 762
[9] Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
Chu, Shu-Chuan
Kim, Yoojung
[J]. INTERNATIONAL JOURNAL OF ADVERTISING, 2011, 30 (01) : 47 - 75
[10] Uses and Gratifications of Television Home Shopping
Cortese, Juliann
Rubin, Alan M.
[J]. ATLANTIC JOURNAL OF COMMUNICATION, 2010, 18 (02) : 89 - 109

← 1 2 3 4 →