Bringing Content Awareness to Web-Based IDTV Advertising

被引：4

作者：

Diaz Redondo, Rebeca P. ^{[1
]}

Fernandez Vilas, Ana ^{[1
]}

Pazos Arias, Jose Juan ^{[1
]}

Ramos Cabrer, Manuel ^{[1
]}

Gil Solla, Albert ^{[1
]}

Garcia Duque, Jorge ^{[1
]}

机构：

[1] Univ Vigo, Dept Telemat Engn, Vigo 36206, Pontevedra, Spain

来源：

IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART C-APPLICATIONS AND REVIEWS | 2012年 / 42卷 / 03期

关键词：

Content awareness; interactive digital TV (IDTV); personalization; sponsored advertising;

D O I：

10.1109/TSMCC.2011.2114344

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

In the new technological context of interactive digital (IDTV), traditional TV spots are expected to be replaced by interactive applications. In this paper, we propose a new TV advertising architecture inspired by the philosophy and business models of online advertising. Personalization and content awareness are the two mainstays of our approach that allow advertisers to have more efficient campaigns focused on a targeted audience.

引用

页码：324 / 333

页数：10

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