Logo design and the corporate identity

被引：22

作者：

Adir, George ^{[1
]}

Adir, Victor ^{[1
]}

Pascuc, Nicoleta Elisabeta ^{[1
]}

机构：

[1] Politehn Univ, Bucharest, Romania

来源：

WORLD CONFERENCE ON DESIGN, ARTS AND EDUCATION (DAE-2012) | 2012年 / 51卷

关键词：

Logo design; graphic symbol; design stages; logo lifting;

D O I：

10.1016/j.sbspro.2012.08.218

中图分类号：

J [艺术];

学科分类号：

13 ; 1301 ;

摘要：

This paper presents the importance of a logo as a graphic element to support a corporate identity. A logo is a graphic identity vector and it has its place in a communication strategy of a company. It is about the signature of a company. That is why is very important to be able to create a harmony between colours and shapes concerning the universe of logos. There are two stages: first, the research and market projection and the second, the creative graphic work. These two stages achieve the possibility to make a logo lifting" when is necessary. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Ayse Cakir Ilhan

引用

页码：650 / 654

页数：5