Predicting moral outrage and religiosity with an implicit measure of moral identity

Previous research on moral identity (the use of moral values to define the self) suggests that implicit measurement of moral identity better predicts real-life moral actions than explicit measurement. We extended this work by considering the relation between explicit and implicit measures of moral identity, moral outrage, and religion. Implicit, but not explicit, moral identity predicted increases in heart rate and diastolic blood pressure in response to moral violations, whereas explicit but not implicit moral identity predicted religiosity. These results help to validate the use of implicit measurements of moral identity while also identifying a relation between moral identity and physiological reactions to moral violations. (c) 2013 Elsevier Inc. All rights reserved.