Gender stereotypes in audiovisual products for children

被引：12
作者：
Espinar, Eva [1 ]
机构：
[1] Univ Alicante, Dept Sociol Psicol Comunicac & Didact, E-03080 Alicante, Spain
来源：
COMUNICAR | 2007年 / 15卷 / 29期
关键词：
Mass media; infancy; gender; socialization processes; quantitative analysis;
D O I：
10.3916/C29-2007-18
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
In this paper we analyze the transmission of stereotyped characteristics of men and women through audiovisual products for children. With this aim, we employ a sample of programs and advertisements forecasted in 2004 in the Spanish television. In this sense, we analyze the presence of men and women, the elements associated with different characters, and the principal features of advertisements targeted at girls and boys.
引用
收藏
页码：129 / 134
页数：6
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